The Church of @Scientology bends me over a slimy trash can and makes sweet, nasty love to my #cochlea!
First, I saw this (now removed due to a copyright claim by the Church of Scientology. It had the words “One. God. Further. Atheism” at the end), courtesy of folks like Cult of Dusty:
Someone had declared to me, “Yay! An atheist super bowl ad!” I was immediately skeptical. Of course I was. Even if American Atheists, Atheist Alliance International, and every other atheist organization pooled their resources, I doubt they’d scrape together enough cash not only to produce such a high-end ad, but also pay for the air time during the super bowl.
Then I saw this, courtesy of the e-meter-ers:
Imagine my crushing disappointment. Sure, I’d been skeptical, but I’d also been hopeful. Yay! An atheist super bowl ad! What better way to let people know it’s okay to be atheist and out about it than during arguably one of the more “American” of events?
Then a friend commented on the “atheist” ad on Facebook. Words of encouragement. I corrected him on the origin of the ad. He basically said that hey, if it’s a great message and a great ad, he didn’t mind co-opting it.
That struck me. Does a message maintain its meaning if it’s co-opted by one group to essentially express the opposite of what it was intended to express by the originating group? I’m not sure. For now, I’m siding with my friend.